Service provided: marketing innovation
Background
Cleek's Home Furnishings was founded over 65 years ago and has become a name known throughout the mid-Missouri area.
In 2023, Propel, known then as Partner Up, was enlisted to design and implement a campaign with a split priority of brand awareness and sales conversions. We have continued to manage Cleek's budget, optimizing their campaign on a monthly basis.
High Quality Content in Effective Places
Cleek's quickly became a buzzword around Columbia and the surrounding areas, gaining traction on Facebook, Youtube and Spotify.
John Cleek Jr., wearing chains and showing out with dance moves that could rival Michael Jackson was the last thing the world expected out of 2023, but this change in direction proved to be highly effective after 68 years in business.
The Results
With record Black Friday sales and continued momentum into December and beyond, Cleek's emergence into digital media is worthwhile to say the least.
With our total Youtube views landing at 45,000, we will let that speak for Spotify and Facebook as well. Total reach has far surpassed 100,000, with thousands of mid-Missouri website visitors.